grupo dinisa's crm

grupo dinisa is one of Rio de Janeiro’s biggest car dealerships, representing manufacturers such as Renault, Nissan, and Peugeot. The company maintains a considerably large client network, mainly connected by telephone and e-mail. The development of their client relationship manager system aimed at increasing client satisfaction by offering services that would allow a more dynamic, informative, and up-to-date contact with the company, as well as providing the staff with a deeper understanding of client needs.

At the welcome screen clients have access to upcoming periodical inspections, payments, service status and more.

'My car' is a complete control panel, displaying service status, mileage, and other useful information.

Admins analyse visual representations of buying preferences and satisfaction levels and respond accordingly. [1]

Admins analyse visual representations of buying preferences and satisfaction levels and respond accordingly. [2]

Detail: visualisation and analysis of the company's processes helped define the crm interface.

Detail: processes were visualised in the context of the crm's architecture (structure and functions).

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